Our Milestone
1960s

Established in the 1960s, Serangoon Broadway began our long history as a specialist in the wedding photography business. With our superior photography skills, Serangoon Broadway quickly rose to become a household brand in Singapore as the most preferred wedding photography provider.

1980s

In the 1980s, Serangoon Broadway Bridal Palace was created to provide a comprehensive, one-stop service to wedding couples. Besides offering the widest range of bridal gowns and related products and services, our philosophy was to give every customer our personalised attention and high quality, reasonably priced products to make their dream wedding a living reality. Serangoon Broadway prides ourself on being the most popular one-stop bridal service provider in Singapore.

1990s - 2000s

In the 1990s,Serangoon Broadway expanded our services to cater to the growing demand of photography for graduates and their families. Over the years, Serangoon Broadway has been appointed by thousands of graduates to capture their glorious graduation moments and remains as the most sought after graduation photography studio.

TODAY

Over the last few years, Serangoon Broadway has distinguished ourselves in this rapidly changing digital world by incorporating various advanced digital technology to enhance the quality and effect of our portraits. In addition, by offering online services, our customers are able to order their academic dresses, and view and order their graduation photographs, with just a click of the mouse, any time, anywhere in the world.

Our Philosophy

The success of our business is built on our commitment in providing 100% satisfaction to all our customers. We believe in:

1

Providing excellent and personalised service by going the extra mile to cater to all our customers'needs.

2

Offering only the best quality picture-perfect portraits and all related products.

3

On-going upgrading and acquiring the latest skills, technologies and equipment.

Our New Home
1

Our studios sprawl across five units of two-storey shop-houses situated at busy Serangoon Road. As you enter our grandly decorated establishment, a warm and friendly greeting welcomes you, and this is only the first of many cordial and personalised touches you will experience. You will find that throughout your sessions, from fitting and collecting your academic dresses, preparing and taking your graduation photos, right up to collecting your framed portraits, we remain friendly and attentive to all your needs.

Spanning over 10,000 square feet, thousands of graduates visit our spacious and stylish showroom to collect their academic dresses every year. All graduates are assisted and individually served by one of our 30 friendly and experienced customer service staff in finding the best fitting academic dress as well as learning the correct way of wearing the academic dress.

All of our four spacious studios are equipped with state-of-the-art photography technologies and settings, and our largest studio can accommodate up to 60 people. With our extensive and elaborate collection of backdrops and props, we are able to create any theme and style you desire.

Empowered with the latest advanced technologies and equipment, our eight full-time professional photographers, together with our expert make-up artists ensure that only picture-perfect portraits are delivered to our customers.

For portraits and photography worthy of your most important and cherished moments, walk down the broadway to Serangoon Broadway.